Work-life balance becoming increasingly important for UK workers, recent research reveals
Flexible working has become extremely popular during the pandemic-induced lockdown, and, for the first time in seven years, has overtaken an attractive salary and benefits package as the most desired factor, when choosing an employer, a recent market research survey has been able to suggest.
The findings were today revealed by specialist recruiter, Randstad within its latest global employer brand research 2021 report, an independent survey of over 190,000 individuals in 34 countries.
When over 9,000 UK respondents were asked what the five most important drivers were when it comes to choosing an employer, work life balance was the most desirable for over two thirds (65%). Unsurprisingly, following company downsizing, furloughed employees and redundancies across the country, job security still ranks among the top five drivers, for six in ten.
When splitting respondents into blue and white collar groups, 59% of blue collar workers consider work life balance as the most important driver, compared to 68% of white collar workers. The 2021 survey also found that a desire for a better work life balance grows with age, with 70% of 55-64 year olds prioritising it compared to just 59% of 18-24 year olds.
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